Social Media Marketing Insights

One Thing Blocking Your Slam Dunks

I think I might of mentioned this book I’m slowly reading through in a previous post. The book is ‘READY, FIRE, AIM’. It was written in 2008 by Michael Masterson. If you don’t know who he is it’s ok, but

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What it Means When Someone Asks Your Advice.

I would enjoy any job where I got to talk about Seinfeld occasionally. In the email marketing world, there is an entire marketing strategy that is called ‘Seinfeld Emails’, or a ‘Seinfeld Sequence’ / Campaign, etc. Depending on how it’s

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Can You Believe This Unflattering Product Sells?

Welcome to todays must read article. This is a funny example of how EVEN a bad, totally unflattering product can sell. Ok first off, I don’t watch a lot of TV anymore (I did before – a lot). I will

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Who Needs Digital Hair Gel?

We live in the only, and a funny world. And I’m fully aware of what the small percentage (and I should add – the “high end”) of town expect from men today. I’m talking about the Calvin Kleins and Tom

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My Old Enemy Returned.

This is a story I had to share, because I don’t want you to fall victim to this. I fell for my old enemies trap again two days ago. My enemy wears the greatest disguises, very often i don’t realise

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A living legend was laughed at.

The legend I’m talking about was on his hands and knees, in his office, with an empty suitcase next to him. What you don’t yet realise is he’s responsible for something that likely brought you a lot of joy, if

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George Foreman Teaches You Facebook Ads.

Ok not really, but something he was involved in can give you a very important lesson in Facebook Ads. But here’s something you probably didn’t know about the George Foreman grill… It was originally manufactured and sold as a taco

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Failing and agreeing with hippies.

A couple of years ago, maybe more.. I could see that the ‘lead generation’ side of our business was going to slow down. I was reading between the lines so to speak – that’s a different story for a different

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Stop that new website design!

What Actually Makes Progress Online. Website designs (or re-designs) are kind of like new running shoes, or that gym membership. It feels so good to get them, or to order them… that SOMETIMES you don’t even have to go for

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The Online Jigsaw Puzzle

Remember those old jigsaw puzzles?  They were one big picture, cut up into hundreds of little odd shapes, and you had to pick up one piece and try to find it’s neighbouring piece. Eventually…(if you didn’t give up) if you had

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