Social Media Marketing Insights

Self-Liquidating Offer

Imagine if you could advertise your business, for free. Imagine if you could get new customers, and it didn’t cost you money. That’s what a Self-Liquidating Offer is. Sometimes abbreviated to SLO, this is a type of marketing campaign that

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Facebook Gurus

If you have been researching internet marketing, Facebook marketing or social media marketing for more than 24 hours, you would have already seen several Facebook Gurus and consultants pop up on your screens with their own Ads. (read about how

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FIFA World Cup and Facebook Marketing

I’m not a huge soccer fan, I don’t know any of their names besides the few “famous” faces that have made their way off the soccer field with endorsements and ads. But I love watching two top class teams compete,

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Facebook Advertising

It’s the big whale every new business owner wants to catch, a Facebook advertising campaign that adds zeros to their bank accounts quicker than they count them. Facebook is a beast, both in a good way and sometimes a bad

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is it a scam?

It never ends. Facebook scams are the new blog post scams. Which is the old email spam, which are the old real life, in person scams. It’s a vicious cycle.  The things that annoys me the most is that people

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She Hated Being Alone.

14th June, 2018 From: Sydney, Australia. About 5 years ago, I lived in a group of “flats” (single level units) for a while. All single level, about 10 in total I think. My wife and owned the one we were living

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The BIGGER Opportunity For All Business Owners.

12th June, 2018 From: Sydney, Australia. There might be a 10x bigger opportunity outside of your own business. When you get the ingredients just right, and you know how to get a predictable stream of customers submitting their info to enquire about

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Here’s Some Fuel

7th June, 2018 From: Sydney, Australia. The numbers quickly start to stack up. When you can spend one hundred dollars in advertising, and you know that will get you (on average) 8 customers wanting “more info”. And then you call

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How To Be The Flower, Not The Bee.

5th June, 2018 From: Sydney, Australia. This is a different exercise for every business owner. Take a moment to think about your target customer. If you were in a room with 10 different business owners who were all working through

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Scared of Big Numbers

One of the funny obstacles that new entrepreneurs or business owners very often can’t jump over, is what my business partner and I call: “Being scared of big numbers“.  It’s a funny one, because it’s usually caused by the very same thing they are

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