Tag: custom audiences

Your Audience and Facebook Pixel

In this post, I want to show you how you can use your Facebook pixel to tag, and identify your existing audience on Facebook. For this example, I’m talking about people who are NOT already part of your Facebook followers

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Custom Audiences

When I started to advertise on Facebook, it was the early days. Around 2010 (or maybe it was earlier.. Custom Audiences were less of a “thing” back then anyway). It’s hard to pinpoint exactly when because I couldn’t get it

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